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I'm a thoughtful communicator with 7+ years of experience leading diverse teams of storytellers.
I help organizations share a consistent voice that is accessible and interactive.
Selected work comes from my time working with Campus to City Wesley Foundation.
When I joined the team, I listened to college students and learned what they needed: a playful, nonjudgmental voice to steady them through uprooting seasons of early adulthood. The work included in this portfolio was made with that voice in mind.
#1
Spring
Retreat
Campaign
collaboration, coordination, initiative, storytelling
After managing Campus to City's socials and talking with students, I realized they wanted to be part of the story, not just told the story. So I decided to include students in the social media push for our next retreat.
I met with students in photography, illustration, and design to collaborate together on executing an idea from start to finish. Our audiences were excited to see their friends working with us on the project.
Though we were able to fully book our retreat, the real win of this campaign was the precedent it set for including our students and partners not only in the story, but in the storytelling.
#2
Online
Campus
Launch
content creation, content distribution, leadership
As our social media engagement grew and the team saw more potential in digital spaces, I spoke with the Executive Director about what it might look like if we poured as much energy into our social media as we did on the ground.
After leading my team in creating original content such as videos, podcasts, and blogs, I launched the organization's first online campus. The recognition of the digital space as its own campus gave us more room to meet the students where they were: online.
One series, Open When, gave students "letters" to "open" when they experienced a specific college problem. Years later, these letters still ring true. The letter in the video was written, performed, and animated by students.
#3
Where
We're
Going
partners, focus groups, fundraising
When I created the organization's first alumni magazine, I asked the partners what they'd like to see in the publication.
"We want to see faces."
So I designed the magazine with big photos. Lots of faces.
I developed the title and theme, interviewed alumni, scheduled a photo shoot, and designed the layout. I also managed a graphic designer, photographer, and editor.
Since the publication communicated to our partners that their investment continues beyond a student's graduation, we were able to reach our fundraising goals.
#4
Shirt
Request
Promo
promotions, listening
Social media is a great tool to show our audiences we've been listening.
This post made a student's request a reality and nurtured trust in the organization. It also made everyone pretty excited. Our sales for the shirt helped us in reaching that year's fundraising goals.
"We take requests made at a Denny's lunch stop seriously. So the #ccwsr19 floral design is now on a shirt. At least until Saturday. For the days you need some flowers in your wilderness."
My social media values
Accessibility
Is the message clear and
easy to understand?
Is the message inclusive?
Are there captions/alt text?
Is the typeface readable?
Movement
Where are we going?
Where is our audience going?
What new platforms and tools can we try?
What are the trends?
Empathy
Who are we talking to?
What do they need?
What gaps can we fill?
How can we keep listening?
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